Your Questions, Answered

Home Visit Pet care FAQ - Getting Started

Getting Started with a Franchise

Questions about the initial steps, qualifications, and the process of buying a franchise.

Vet with a cat

What is a practice franchise?

A practice franchise is a business model where you own and operate your own veterinary practice, but with the full backing and support of an established brand. While you’ll be running your own independent business, you’ll benefit from the resources, training, and ongoing support typically associated with larger organizations. This means you get the freedom and rewards of being your own boss, with the added security of having access to proven systems, marketing, and operational guidance to help you succeed.

Franchise Setup

What qualifications are required to become a franchisee?

You must be a qualified veterinarian or veterinary nurse with a passion for animal care and a valid driving licence.

Requirements for becoming a franchisee

What is the first step in the franchise application process?

The process begins with taking the suitability quiz. This serves not only to confirm suitability, but also offers you the chance to move to the next step, which would be an informal call between yourself and one of our team.

The 5 steps to getting started

How soon can I start operating my franchise after signing the agreement?

After signing the agreement, it typically takes 8 weeks to complete training, receive your tools, and launch your mobile practice. We would set a launch date early in the process and work towards that.

Eight Week Launch Plan

What support will I receive during the initial setup phase?

We provide comprehensive training, personalised support, and all the necessary tools to ensure your franchise is set up for success from day one.

You'll receive extensive training on our practice management software, client interaction, and operational procedures, ensuring you're fully prepared.

The Support you will get

Do I need prior business experience to run a franchise?

No prior business experience is necessary. Our training program covers everything you need to know about running your own practice.

Support Network

Is the franchise territory exclusive to me?

Yes, each franchisee is granted an exclusive territory to operate within, ensuring you have a dedicated client base.

Example Map for the Wigan Branch
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Home Visit Pet care FAQ- Work/Life Balance

Work-Life & Lifestyle

How the franchise can impact work-life balance, job satisfaction, and personal fulfilment.

A woman doing yoga with a dog

How will owning a franchise improve my work-life balance?

Owning a franchise allows you to set your own schedule, reducing the need for late nights, weekends, and on-call shifts, giving you more personal time.

Work Life Balance

Can I choose the hours I work each week?

Yes, as a franchise owner, you have full control over your work hours, enabling you to design a schedule that suits your lifestyle.

Let your AI receptionist book appointments according to your calendar.

Choose your own schedule

How much money will I make?

As a franchisee, your earning potential is significant. In your first year, a vet nurse can expect to make net profits of around £35,000, while a vet can expect around £70,000. However, there’s no cap on how much you can make. With our ongoing mentoring and business support, your growth potential is limitless. The more you put in, the more you can achieve, and we’re here to help you reach those goals.

How much turnover would I make

Will I have to work alone, or can I build a team?

With our franchise, you’re never truly working alone. From day one, you’ll have an entire team behind you, including marketing support, business mentoring, accountants, and even an AI receptionist to handle client inquiries and bookings. This built-in support network means you can focus on delivering excellent care while we help with the operational aspects of your business.

And if you want to grow further, we’re here to support you every step of the way. Yes, you can absolutely hire a team. Nurses may choose to bring on locum or part-time vets to expand their services, and vets might hire nurse support staff—or even additional vets—as their practice grows. Whether you want to remain a solo practitioner or build a larger team, the sky’s the limit. We provide the guidance and resources to help you scale your business in a way that works best for you.

Franchise Support Network

What will an average day look like?

As a Home Visit Pet Care franchisee, your average day is flexible and rewarding. You’ll typically start by checking your schedule, which is easily managed through our practice management software. Throughout the day, you’ll visit clients and provide a range of services—whether it’s vaccinations, health checks, or consultations—all in the comfort of their homes, reducing stress for both pets and owners.

In between appointments, you can handle admin tasks such as responding to client inquiries, managing stock, or reviewing your daily reconciliation in our system. With marketing support, an AI receptionist managing client bookings, and business guidance from our team, your focus remains on delivering exceptional care. And because you set your own hours, you have the flexibility to balance work with your personal life, ensuring a better work-life balance.

An example weekly schedule
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Home Visit Pet care FAQ - Training & Support

Training & Support

Details about the training provided, ongoing support, and resources available to franchisees.

Louise the owner of the Wigan branch

What kind of training will I receive before I start?

Before you launch your franchise, we provide comprehensive onboarding training. You’ll learn everything from our Practice Management System and accounting tools to key processes and software. You’ll also get hands-on experience through our Buddy Days, where you’ll shadow one of our team members to see how the business operates in real time. We ensure you’re fully equipped and confident before starting your own practice.

Support Network

How does the Kickstarter marketing campaign help me get started?

Our Kickstarter Marketing Campaign is designed to ensure you hit the ground running with appointments right from day one. Depending on your location, this campaign could include flyer distribution, local Facebook ads, and even out-of-home advertising like billboards. We focus on making sure your practice is known in your area so you can start building your client base immediately.

Kickstarter campaigns

What kind of ongoing training will I receive after my practice is up and running?

Even after your practice is established, we’re committed to your growth. We offer ongoing training with monthly calls to assess how we can support you further. Whether it’s mastering new tools, refining processes, or learning about the latest in veterinary care, we ensure you continue to develop and thrive.

Ongoing training and support

How does mentoring work within the franchise?

You’ll be paired with one of our senior veterinary team members who will act as your mentor. They’ll provide guidance, support, and advice as you grow your practice. This one-on-one relationship ensures you always have someone to turn to for expertise and encouragement as you navigate the challenges and opportunities of owning a practice.

Advantages of mentoring

What group support will I have access to as a franchisee?

As part of our franchise network, you’ll join a supportive community of other franchise owners. You’ll have access to WhatsApp groups where you can share ideas and experiences, ongoing CPD opportunities, and regular meetups—both quarterly and annually. Our franchisees support each other, and we foster a collaborative environment where everyone benefits from shared knowledge and experience.

Group Support
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Home Visit Pet care FAQ - Operating Your Franchise

Operations & Management

Insights into day-to-day operations, managing the practice, and using the provided tools and software.

What Practice Management System will I use?

We use Digitail, a practice management system specifically designed for mobile veterinary practices, providing everything you need to streamline operations. Key features include:

• Scheduling: Manage your internal calendar, accept online bookings, and send automatic reminders to clients.
• Patient Check-In & Intake: Simplify patient registration, consent forms, and history tracking with Digitail’s Flowboard.
• Examination & Records: Collaborate on patient records, use SOAP templates, and manage treatment plans, lab results, and discharge notes—all in one place.
• Billing & Checkout: Create invoices, accept secure digital payments, and generate certificates, making billing seamless for both you and your clients.
• Follow-Up: Stay connected with clients through chat, telemedicine, and client updates.
• AI Assistant: The AI Assistant helps summarize patient profiles, analyze records or images, assist in diagnoses, and generate personalized client communications.
• AI Dictation: Use voice-to-text dictation for quick and easy SOAP notes and exam summaries, even during virtual appointments.

What is the AI receptionist, and how can my clients book appointments?

Our AI receptionist simplifies patient intake by collecting vital information and history before visits, automatically integrating it into the record.

Clients can book appointments directly through your website or via the Digitail mobile app, making the process fast and easy for both you and your clients.

What other software will I use?

As a franchisee, you’ll have access to some of the best software tools to manage your practice smoothly and efficiently. Our setup ensures that both your financial management and practice operations are taken care of. We provide full training and continuous support to help you get the most out of the tools we supply.

• Xero: Cloud-based accounting software pre-configured to match our established branch model, making bookkeeping and invoicing simple.
• Digitail: Our cutting-edge practice management system with AI-powered tools to handle client bookings, patient records, communication, and diagnostics.
• Full Training and Support: Ongoing support from both Xero and Digitail teams, ensuring you’re confident and fully equipped to manage your finances and practice smoothly.

What hardware is provided?

We ensure all franchisees are fully equipped with the essential hardware to operate a mobile veterinary practice from day one. Everything is pre-configured, meaning no hassle with setup, and you'll be ready to start taking appointments as soon as you begin.

• Laptop or Tablet: Fully configured and ready to use, with all necessary software pre-installed.
• Label Printer: For efficient labelling and organisation.
•  Mobile Payment Terminal: Securely take card payments during home visits.
• Branded Uniforms and Car Stickers: Strengthen your local brand visibility and present a professional appearance.
• Sim Card and Connectivity: Ensures you're always connected and ready to manage your practice while on the go.

Take The Suitability Quiz
Home Visit Pet care FAQ - Financial Empowerment

Financial Information

Questions related to the cost of the franchise, potential earnings, financing options, and managing finances.

vet

What costs are there in buying and running a franchise?

The initial franchise purchase fee is due when the agreement is signed, and it covers everything you need to launch your mobile practice, including equipment, uniform, software, and accounting tools. Plus, you’ll benefit from a tailored kickstarter marketing campaign to establish your business in your local community.

There’s also a Monthly Management Fee, which is tiered to encourage growth and align our goals with yours. This means the more successful you are, the more we’re able to support you. Other ongoing costs include software licenses and marketing contributions, all transparently outlined in the franchise agreement. These costs are factored into the detailed projections you’ll receive before you sign, giving you a clear understanding of your investment.

What finance options are there to get me started?

We understand that the initial franchise fee may seem daunting, but this is an entire business in a box, with everything from training to ongoing mentoring and support to ensure your success. We can help you with flexible finance options that allow you to finance up to 100% of the franchise fee—meaning no upfront payment is required.

Our business plans and projections even account for these financing options, ensuring that you can start your own practice without financial strain. Speak to us to explore a financing deal tailored to your needs and take the first step toward owning your own business.

How much can I expect to earn as a franchisee?

As a franchisee, your earning potential is significant. In your first year, a vet nurse can expect to make net profits of around £35,000, while a vet can expect around £70,000. However, there’s no cap on how much you can make. With our ongoing mentoring and business support, your growth potential is limitless. The more you put in, the more you can achieve, and we’re here to help you reach those goals.

How are finances managed? Do I need an accountant?

We use Xero accounting software to handle financials, and your first year’s license is fully covered by the franchise fee. You’ll receive full training and ongoing support to make sure you’re comfortable using Xero to manage your practice’s finances.

Additionally, your first year’s accountant fees are included in the franchise fee. With a dedicated accountant managing all franchisees' accounts, we achieve economies of scale and simplify the process, so you can focus on what you do best—caring for animals. You won’t have to worry about spreadsheets or tax returns. We’ve designed our system to take the stress out of financial management, allowing you to focus on growing your business.

Can I sell the franchise in the future?

Yes, you can sell your franchise if you choose to step away in the future. As you build and grow your business, the value of your franchise increases, meaning you’re investing in something that will appreciate over time. When you’re ready, we’ll assist you in the sales process, ensuring a smooth transition. You can rest easy knowing your investment is secure and that you’ll have an exit strategy when the time is right.

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Home Visit Pet care FAQ - Technology & Tools

Technology & Tools

Information on the digital and physical tools provided, including practice management software and other resources.

vet nurse

Tell me about the Practice Management Software and how does the client app and AI Receptionist integrate with it?

Our franchise uses Digitail, a cutting-edge Practice Management Software (PMS) built specifically for mobile practices. Digitail handles everything from scheduling and patient intake to billing and follow-up care. One of its standout features is the integration with the AI Receptionist and Client App. The AI Receptionist collects patient information before visits and automatically updates the PMS with key data, freeing you from administrative tasks. The Client App allows pet owners to book appointments, chat with you directly, and access their pet’s records, making it a seamless experience for both you and your clients.

The AI tools within Digitail also summarize patient profiles and assist in diagnosis and treatment planning, saving time and ensuring accuracy in patient care.

What physical tools and equipment are provided as part of the franchise?

We provide everything you need to hit the ground running. As part of your starter pack, you’ll receive a pre-configured laptop or tablet, complete with software and a mobile sim card so you can manage your practice on the go. You’ll also get a label printer, a payment machine for secure card payments, and medical supplies and sundries to get you through your first few months.

On the marketing side, we’ll provide business cards, flyers, branded uniforms, and car stickers to get your name out in the community. The starter pack is designed to make sure you have everything you need from day one.

What financial tools and support are provided?

We provide a license for Xero accounting software, which is pre-configured to mirror our successful Wigan branch, so you can easily manage your finances without starting from scratch. Your first-year accountant fees are covered as part of the franchise fee, meaning you’ll have a professional managing your tax returns and finances right from the beginning. You’ll also receive full training on using Xero, along with ongoing financial support from our team. This ensures that you can focus on your clients while we take care of the numbers.

Is the software difficult to learn?

Not at all! We ensure you’re fully trained on all the software you’ll use, including Digitail and Xero. You'll receive training directly from Digitail, plus support from our experienced vets, marketers, and accountants to make sure you're comfortable with every tool. Whether it's learning how to manage client bookings or track finances, we’ve got your back. And if you ever run into difficulties with technology, tools, or software, our team is here to provide continuous training and support tailored to your needs. You’ll never be left to figure things out alone.

Do I need a laptop or tablet?

No need to worry! We provide a laptop or tablet, fully pre-configured with all the software you need, including a mobile sim card so you can work on the go. This setup is perfect for mobile practices, allowing you to manage bookings, records, and payments from anywhere.

What other equipment will I receive?

Your starter pack includes everything you’ll need to launch your practice. This includes medical supplies and sundries, a payment machine for card payments, a label printer, business cards, and flyers for marketing. You’ll also receive branded uniforms and car stickers to promote your business on the go. And there's even more in the pack to ensure you’re fully equipped from day one.

Do I need my own car?

Yes, you’ll need your own vehicle as this is a mobile practice franchise, and you’ll be visiting clients in their homes. That said, your car doesn’t need to be anything special! In fact, our Wigan branch founder, Louise, is well known for driving her convertible Mini around town. You just need enough space for essentials like your scales, medical supplies, and laptop.

Make sure your car insurance includes business use, but because our practices are local, you won’t be covering long distances. Additionally, we provide car stickers so you can brand your vehicle and get noticed as you travel around, promoting your services to the community.

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Home Visit Pet care FAQ - Marketing & Growth

Marketing & Growth

Information on how the franchise helps with marketing, attracting clients, and growing the business.

marketing lady

How will you help me launch my new practice?

We provide you with a tailored kickstarter marketing plan that ensures your calendar is booked from day one. This locally targeted campaign is designed specifically for your area, giving you maximum visibility and helping you hit the ground running.

Your campaign will typically include:

• Leaflet Campaigns: To target local pet owners directly.
• PPC Advertising: Paid online ads that drive immediate traffic to your services.
• Social Media Campaigns: Engaging content that builds awareness and community interaction.
• Local Billboards and Out-of-Home (OOH) Advertising: Raising your profile in high-traffic areas.

We also provide ongoing advice and proven strategies to help you quickly grow your client base. Our goal is to help you build a thriving practice right from the start.

What ongoing support do I get with marketing my practice?

You’ll receive continuous marketing support tailored to your needs. Whether you're comfortable managing your own social media ads or prefer us to handle everything, we’ve got you covered.

With premium support from Digitail (our Practice Management Software provider), an accountant, and our in-house team of veterinary and marketing experts, you’ll never have to worry about your website, email setup, or even which mobile provider is best in your area. We provide full wraparound support, allowing you to focus on what you do best—caring for animals.

Is there a national marketing campaign I can benefit from?

Absolutely! We run national marketing campaigns designed to drive awareness and credibility for the Home Visit Pet Care brand, which directly benefits your local practice. These campaigns help increase the visibility of our franchise network, bringing more potential clients to your doorstep.

We’re passionate about making Home Visit Pet Care the most recognised mobile veterinary brand in the UK. If you share our values and want to be part of this exciting growth, you’ll benefit from being part of a trusted, growing national brand while having the freedom to run your own practice.

What marketing materials do I get?

Your starter pack includes everything you need to get noticed:

• Flyers and Business Cards: Professionally designed and tailored to your practice.
• Branded Uniform and Car Stickers: So you look the part and are visible around town.
• Event Support: If you attend local events, we can assist with marquees, banners, and promotional accessories.
• Branded Merchandise: Soon, you’ll have access to our store with hats, hoodies, umbrellas, and pet accessories. As a franchisee, you’ll earn commission on all sales in your region!

On the digital side, we provide seasonal campaign banners and social media support. If needed, we can also manage PPC and paid social campaigns to help you stay competitive and grow your client base.

Once established, how can I continue to grow?

Our proven business model helps you get established quickly, but once your practice is thriving, there are countless opportunities to grow further. We’re here to support your unique path to growth, whether that involves:

• Expanding Services: Hire additional vets, nurses, or specialists like pet behaviourists or dog walkers to enhance your offerings. We can assist with employment contracts, PAYE, and all the operational details.
• Opening a Local Clinic: If you spot an opportunity to open a small local clinic, we can support that expansion.
• Scaling Your Team: With increasing demand for our services, hiring more staff can allow you to serve more clients and grow your practice further.

Whatever your vision, we’re here to help you unlock new opportunities and take your business to the next level.

What role does the client app play in my marketing strategy?

The client app is a powerful tool for building relationships and driving repeat business. It allows clients to easily book appointments, receive reminders, and communicate directly with you. Plus, it serves as a marketing tool, enabling you to promote services, special offers, and even encourage reviews—all of which strengthen your client relationships and grow your business.

Take The Suitability Quiz
Home Visit Pet care FAQ - Long-Term Success

Long-Term Success

Questions about the long-term potential and future opportunities for franchisees.

Successful lady

What is the long-term earning potential as a franchisee?

The earning potential as a franchisee has no limits. You have the opportunity to build a valuable, sustainable practice with room for expansion—whether it’s growing your existing territory, offering new services, or hiring additional staff to scale your operations.

That said, success isn’t just about maximising profits. Many franchisees are looking for a better work-life balance, allowing them to earn a great income while still having flexibility for family and personal commitments. We work closely with you to establish goals that match your personal and professional aspirations. Whether you’re aiming for a more balanced lifestyle or looking to maximize your earnings, we provide the tools and support to help you succeed.

For those with ambition and drive, this franchise is a gateway to significantly increasing your income. And as your practice grows, so does its value. One day, you could sell your practice, bring in a partner, or expand even further—creating long-term financial security and professional satisfaction.

Can I expand my franchise to additional territories?

Absolutely! Successful franchisees will have the opportunity to purchase additional territories, expanding their business footprint and influence.

However, growth doesn’t always mean taking on more territory. Before expanding, we work with you to ensure you’ve fully maximized the potential of your current territory. This could involve increasing your range of services, hiring more staff, or refining your marketing efforts. Once your existing practice is flourishing, expanding to new territories becomes a natural next step—and we’ll be with you every step of the way.

How do you support my long-term growth?

At Home Visit Pet Care, we only take on franchisees who share our vision: controlling your work-life while delivering compassionate, impactful care in clients' homes. As a franchisor, our success is directly linked to your success, so we invest in your long-term growth and support you as you scale.

Running your own business can feel isolating, especially as it grows and new challenges arise. That’s why we provide a support blanket to help manage the complexities of business ownership. We act like a head office, giving you the backing of a larger organization while you focus on what you do best—caring for animals. Whether you need marketing expertise, accounting support, or assistance with hiring and setting up PAYE and pensions, we have the resources and experts ready to help.

We are driven by the goal of becoming the largest mobile veterinary chain in the UK, and we can only achieve this by ensuring that our franchisees have everything they need to thrive. You’ll have the freedom to put your personal stamp on your business, but at the core is a proven, successful business model that will support you from day one. Think of it like a recipe—you’re the chef, adding your own flair, but the base is a tried-and-true formula for success.

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Home Visit Pet care - Ask Us Anything

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We’re excited to help you explore this rewarding opportunity!
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